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The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single… Read More »Is Search Engine Submission Necessary?

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would… Read More »Can Any Inbound Linking Hurt My Ranking?

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital… Read More »The Importance of Anchor Text in Back-links

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links… Read More »Absolute Links vs. Relative Links – SEO Value

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side,… Read More »Incorporation of Company Branding and SEO

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate… Read More »Strategic Use of Images in Search Engine Optimization

Google’s new AI-powered search engine can have implications for both SEO (Search Engine Optimization) and paid ads. Here are a couple of key points to consider: Changes in SEO Google’s… Read More »What Google’s New AI Search Engine Mean for SEO and Paid Ads